01.11.2024
The tourist organization of Herceg-Novi independently conducted the Tourist Survey this year, for the 59th time. Complete data processing was done by the Professional Service of the Tourist Organization of Herceg Novi.
The survey was conducted in the field from July 15 to September 15, 2024 using the interview method, but for the first time it was also possible to fill out the survey in online format via the official TOHN website. In the given period, 2,984 questionnaires were collected.
As in previous years, the focus of the survey was on tourists who spent at least 48 hours in the destination. The set minimum number of hours spent in the destination increases the validity of the input in the questionnaires, because it gives tourists the opportunity to give more precise answers to the questions about the proposed elements of the tourist offer.
According to the country of origin of the surveyed tourists, they are from: Serbia 29.7%, Bosnia and Herceg Novi 15.3%, the United Kingdom 10.1%, Russia 7.8%, France 4.5%, Germany 3.6%, the USA 3, 6%, Poland 3%, Norway 2.3%, Italy 1.8%, and other countries.
The age structure of the guests shows that the trend of younger tourists arriving in our destination continued this year compared to previous years. A growth of 5% was recorded by the category of tourists aged 26-35, while the number of tourists aged 65+ decreased by 4%.
Herceg Novi as a family destination is recognized as extremely good, as many as 70% of respondents visited our city either with their partner or with their family.
Tourists who are visiting the destination for the first time this year recorded a record percentage of 45.3%, which represents a big jump compared to last year when this item amounted to 28.3%.
Even 4/5 of the surveyed guests confirmed their return visit to Herceg Novi.
In the "How long you stay in the destination" category, tourists who stay 4-7 nights are in first place, while tourists who stay more than 8 nights are in second place.
Growth was also recorded in the category of tourists who came on a one- or two-day trip to our city.
The daily consumption of tourists shows that all categories, except the lowest for spending from 0 to 30 euros per day, are on the rise. The growth of 8% in the number of tourists who spend between €100-300 per day is particularly significant, so now every sixth surveyed tourist belongs to this category.
We were recognized as a Family destination with a growth trend compared to previous years. We are also an extremely attractive destination for active vacations. The category "Safety of the destination" received the highest rating, which is especially important in today's times.
There is also a high rating in the aspect of gastronomic offer, which benefits the positive image of the destination.
The guests gave the lowest rating to the quality of local transportation, the cleanliness of the city was rated better this year compared to the previous one, however, it remains one of the items that tourists are less satisfied with. Also, the survey showed a low level of satisfaction with nightlife and entertainment.
The biggest change in this year's survey is the addition of the section "Did you know?" which refers to questions about the offers of the Orjen Nature Park, the villages of the hinterland of Herzegovina, and activities in the hinterland and at sea. The results show that only slightly more than a fifth of the respondents were familiar with the offered content. Between 18-24% of tourists would like to visit certain locations or enjoy certain facilities.
The final average rating of the destination of 4.16 is satisfactory and provides a good basis for improving the tourist offer.
The degree of satisfaction of respondents with the offer and quality of all tourist aspects of our city is certainly the best numerical indicator that this survey provides. The average rating of each of the elements of the tourist offer gives us an insight into which things need to be improved, and which things we can count on as our comparative advantages in relation to other destinations of a similar type.
