Montenegro won the gold award for the best destination spot

Along with Montenegro, at the Japan World Tourism Film Festival, the gold award in the category 'Tourist destinations - countries'; Switzerland also won, while silver awards went to Slovenia and Uzbekistan.

At the prestigious 7th Japanese World Tourism Film Festival (JWTFF), the destination video of the National Tourism Organization of Montenegro "Uncover Your Wild Side"; won the gold award in the category 'Tourist destinations - countries';. This is the second international recognition for this inspirational video, after it already won an award at The Golden City Gate festival in Berlin.

JWTFF, which was held from March 17 to 19 in the city of Maniwa, is the only tourism film festival in Asia that is part of the renowned International Network of Tourism Film Festivals (CIFFT), and its importance is confirmed by the impressive number of entries this year - as many as 1,132 films in the international competition and 138 films in the Japanese selection.

Our country has found itself side by side with some of the most prestigious tourist destinations in the world, including Switzerland, Turkey, Slovenia, Armenia, Uzbekistan and the island of Saint Helena. Along with Montenegro, the gold award in the same category was also won by Switzerland, while the silver awards went to Slovenia and Uzbekistan.

"Winning this prestigious award in extremely strong competition is another proof that Montenegro occupies an important place on the world tourism scene. The promotional film Uncover your wild side shows Montenegro in a special way, as a country that offers an authentic and unforgettable experience, inspiring travelers around the world to explore its hidden gems. The award not only confirms the strength and recognition of the Montenegrin tourism brand, but also opens the door to new opportunities for international promotion and positioning of Montenegro as a destination that provides a unique experience," she said. director of NTO Montenegro, Dr. Ana Tripković Marković.

Japan World's Tourism Film Festival is not only a competitive event, but a globally recognized platform that promotes creativity and innovation in tourism film. Through the exchange of ideas and experiences, this festival brings together leading professionals from the field of tourism and the audiovisual industry, enabling destinations around the world to present their offer in an innovative way.

In addition, the destination spot NTO CG was shortlisted for an award at the New York Festivals TV & Film Awards, which is also part of the CIFFT Circuit 2025.

NTO Montenegro will continue with strategic investments in creative and innovative approaches to promotion, with the aim of Montenegro remaining a recognizable and desirable destination on the global market.

There is a video on the link: